Others Indian Festivals pull great deals and offers for all – Celebrate Ganesh Chaturthi, Dussehra, & Diwali in Style!! By Avik Posted on September 21, 2017 3 min read 0 0 38 Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr All of us Indians are heading for a seasonal cracker as our retail market is spicing up with the latest offers on consumer durables. With Diwali and a chain of festivities around the corner, we have much to fulfill our demands in terms of vehicles and goods. Marketers are always hopeful about the retail market picking up in time especially during this time of the year. Great promotions and discounts are inviting buyers back to the e-commerce sites. This online buyers’ market depicts a growth of up to 25% in the sale of vehicles besides a growth of 30% in the sale of durables. The market is driven by some of the key factors mentioned below: Consumer Sentiments Much of the consumer sentiments have not been influenced by issues concerning larger macroeconomic elements. Buying and selling of consumer durables and electronics have still remained free from being affected by these factors. Most of the online shopping portals are earning considerable bonuses by selling finished units of their wide range of products. Affluent buyers are silently gaining more out of the online deals and discounts on home appliances, automobiles, and consumer electronics. Business Expansion A majority of the online merchants expect their sales volume to push up during the days preceding Diwali. Compared to the previous year, consumer Electronics major LG is looking for growth worth 30%. The sentiment is even reflected by Samsung. The festival season marks the beginning of growth that pushes a business up by 30%. Besides depicting a growth of 35% in home appliances like refrigerators, the Samsung LED TVs have reflected a growth worth 100% to add to their glory. Automobile experts have projected a sharp growth in this sector by keeping an eye on their support industries like that of online coupons. Eminent brands like Maruti have experienced a fall in their volume of vehicle sales due to unforeseen factors like labor unrest. These are a few of the primary reasons why a marginally higher market demand is projected by various individual companies during the festival season. Many of these companies are experiencing a smooth upswing in the moods of their buyers.