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The Positive Impact of Fashion on the Fitness World

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The boundaries between fashion and fitness have blurred out in recent times. Being bulky is not an issue if you are healthy from within. But being in shape keeps you away from several diseases. The desire to fit into trendy outfits urges people to shun their unhealthy eating habits and hit the gym floor. Make sure you have the right gears for embarking on the fitness journey.

Fashion and Fitness: Not an unlikely combo

There was a time when fashion and fitness were thought to be poles apart. Sports lovers and athletes were perceived as strong people who possessed no interest in looking dapper. They only cared about improving their game on the field. But all this changed during the 90s fashion revolution. Companies stressed on the research and development of attire and shoes, which will offer athletes an edge over their competitors. Designers and researchers were roped in to come with new styles that will make the suits aerodynamic. Unique materials were invented for crafting these suits. Special heat and sweat resistant sports suits were invented for track and field event sportspersons. All these developments have been possible due to the combination of fashion, fitness, and technology. The ultimate outcome is a large collection of fashion products that come with various price tags. You may consider buying them at e-commerce portals by applying some valid fashion discount coupon codes online.

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Better performance and mental boost

Proper exercise and sportswear will help the athlete in doing better on the gym floor or the training tracks. These specially designed suits will offer optimum comfort and will adjust with their body shape. When training in these clothes, fitness freaks will be able to concentrate on their workout. Proper training attire will also boost their confidence. They will get a positive vibe, and will not shy away from pushing themselves to attain the end goal.

Proper attire prevents injuries

Apart from offering flexibility, comfort and making the athletes look good on the training floor; these attires will also save them from serious injuries. Accidents on the training tracks and gym floor are common. One cannot prevent these situations. With the right trendy and appropriate sports gear by your side, you can reduce the seriousness of the injury. Wearing the right training shoes will help you get away with just a sprain, which could otherwise have resulted in severe damage to the feet.

Picking the right material

After selecting the right exercise outfit, it is time to pay attention to the proper material. Cotton and linen are ideal for summers, but when you are training hard, try to avoid them as much as possible. These absorb sweat, thereby, preventing the body to breathe. It is here that the importance of artificial fabrics comes to the forefront. These materials wick away perspiration effectively, thus allowing people to work out and attain their goals.

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Indirect effect of fashion on fitness sector

Are you aware of the term “enclothed cognition?” It suggests that clothes have the power to influence human behaviors and mood. When you wear unflattering attire, you cannot project much positivity. If your clothes are sexy and fit you correctly, you will ooze sensuality. It means wearing wrong clothes to the gym will affect your performance. No need to go into human cognition. Just try working out in your short party dress or skinny jeans. Sounds hilarious and uncomfortable, right?! Wrong attire will offer neither flexibility nor comfort when you are working out. The last thing you want is your Chanel full sleeve top sticking to your body, while you are sweating it out in the gym.

Development and research in the fashion world have highlighted that activity wear or workout clothes constitute a different genre altogether. Wearing faded jumpsuits, old cotton or linen trousers, or boyfriend T-shirts will not make the cut. You must invest in proper exercise and shoes to get the best workout experience.

Direct impact of fashion on fitness sector

No! It is not only about who has the trendiest gym clothes, or who carry gym shorts while running errands. A style is no longer just impacting fitness world from outside. It has made its way through the thick walls of segregation. Gone are the days when sports and fitness have nothing to do with looking sexy. Now, even the sports brands are collaborating with fashion designers and style icons to come up with new workout clothes. When two brilliant minds meet, you will get something unique and out of the world.

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Fitness companies have realized that people will no longer settle with loose gym pants and T-shirts. Even a gym is a potential place for fantastic photo opportunities. The trend of posting workout pictures on social media has trickled down from celebs to the masses. No one wants to be seen in “out of shape” gym attire and old training shoes. It is time to upgrade. Not enough fashionable workout attire options were available in the market. But sportswear manufacturing companies have identified their loopholes and trying to amend it. So, brands like Adidas and Puma have roped in trendsetters to introduce comfortable yet fashionable sportswear.



There are no extra points for guessing that Beyoncé is a style icon in present days. Whether it is on the red carpet or on the gym floor, she keeps a high style quotient. She has joined hands with Topshop to design a new range of sportswear that will look equally smoldering on the streets. Is it not fun to have gym clothes which double up as trendy street-wear? Stella McCartney and Pharrell Williams are working with Adidas to introduce new line workout attire and shoes as well. Last but not the least; Rihanna, the flag bearer of young fashion, Rihanna has collaborated with Puma. She will be brainstorming to come up with perky and sizzling sports attires for ladies.

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